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"In a broadband environment, particularly in ours with DSL, we have the ability to provide high degrees of quality of service, improved latency and so forth within that last mile of DSL service. " This happens, even before the traffic reaches the Internet. "Our DSL customers will have unique access and better access to the content thats hosted locally," she says.

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As sales of the company's core networking infrastructure products have stalled, Novell management has decided to port core services that were once the exclusive domain of NetWare to other platforms, including open source. Rackspace, a MySQL hosting partner, will be one of the first certified partners in the new program, Urlocker said. Seventy per cent believe external hosting enables them to take advantage of new technologies, improve scalability (66%) and service levels (67%). The success of such applications is convincing big ISVs to rethink their entire approach to the market. These additional services will help ISPs reduce the churn rate among their business customers. S. Web hosting is going through an evolutionary bloom. Although it's impossible to predict the future of the Internet, trends have emerged based on the publicized strategies of major players. Qwest has opened two huge data centers and plans 12 more in 2000 alone; WorldCom is buying Intermedia Communications to gain control of hosting company Digex. Hosting has traditionally been provided by access-based Internet service providers (ISPs) as an adjunct to their core business, but over the last year it has become the fastest-growing segment of many operators' businesses. , cambridge, ma, that projects the market for outsourced web servers will grow to more than $5 billion by 2003. Many ISPs host a personal Web page at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www. Substantial cost savings can be offered relative to other traditional hosting providers that still use the single box/single Web server paradigm. Every hosting service we talked to indicated strong interest among their customers in e-commerce, reporting that a third or more inquire about e-commerce capabilities, with larger customers likely to be conducting e-commerce today.